The last class right I taught there touched me deeper than any class I have ever taught. Or will ever teach. Such an outpouring of love, compassion, and appreciation. The other day, I was re-reading some old Yelp reviews about the studio, as I was researching this post.
Yes, many people complained about one thing or another: too hot, too many student, not enough classes, too vegan or not vegan enough. Yes, there were some genuinely eccentric read: crazy people who posted some bizarre things. I laughed quite a bit. I was overwhelmed by people sharing what they really wanted from yoga: peace of mind, better health, and a chance to connect.
I am a natural sleuth. I love to investigate how things work and how I can solve problems for other people. Problems I love to solve have included yoga postures, fitness challenges, small business consulting, and how to make the perfect latte heart. I read widely and ardently, and I believe that self-learning beats school education any day of the week.
View all posts by Rexx S. This was really helpful. I am running a home bases Yoga studio and I am looking to expand in the near future. This really helped me focus on how and why I am making moves. Like Liked by 1 person. Thanks for being open with your warnings! Like Like. This is a great, great article! Thank you so for sharing this and best of luck with your present yoga adventures!
Great article! These were almost all the very reasons I have never opened a studio in close to 30 yrs of teaching … at least not the classic studio businesd model. Oh i was asked, many times. I lived in a part of town where there was no yoga except at the Y….. I do have my own space, a small private yoga center where I teach a small number of classrs and see my private yoga therapy clients…I have watched teacher after teacher jump straight from YTT to opening their own studio and within a yr it is closed.
On the other hand there are several well established studios that seem to be going gangbusters, but I know the amount of work, money, blood,sweat and tears it takes…it is a cautionary tale for the rest of us. Thank you for writing. Outstanding Article. As one of the other posts states, your sage advise could be used for any business. Being a small business owner I felt your pain as I read it.
I have a grey hair for every payroll. Thanks for a great read, and good luck to you, you deserve it. This is really lovely. Thank you for writing this, Rexx. It was always a pleasure to take a class at your studio. I hope to be able to do so again. If I failed, it was because I did not apply what I had learned. I took my eye off the ball. And more. It would be wise to read through these points if you have any aspirations to open a yoga studio.
High cost of studio rent — commercial rent in DC and most major cities is expensive. Lesson learned : Rent is too damn high! Develop a robust business model, like in 6, with yoga diversified. High payroll — If you teach all of the classes yourself, you can reduce your payroll by a lot.
The problem is you will drop dead within a week, after teaching 20 to 30 classes. So you have to hire other teachers. Hire more teachers, and your expenses go up.
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Email required Address never made public. For those who are passionate about yoga, this is also an opportunity to meet and connect with fellow yoga practitioners. Having your own yoga studio gives you a chance to bring your own experience of yoga to others who might be looking for the same ethos that you are.
There are also many different types of yoga that appeal to different target groups. Hiring specialty yoga instructors or buying an existing specialty yoga studio can give you a competitive edge and grow your audience of regular yogis. Unfortunately, buying a yoga studio also comes with some cons. These could include the current condition of the studio and how it has been maintained, which might not be apparent at first glance.
Buying an existing yoga studio also means that the structure of the studio is established. So, it might be difficult to modify the space to suit your needs. If you are starting a studio from scratch, know that you will also need to plan and invest effort into marketing your business in addition to managing the studio and dealing with payments and clients. Learn from the Industry's Best Consultants.
This leads to problems with cash flow. Yoga is traditionally based on the concept of dana, or giving what you can afford.
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